Lollicup Fresh is the first Boba store introduced in US market in 2000. After continued success, Lollicup introduced a new image in 2014 to present the fresh change in the Lollicup look, recipes, and vision.
Role: Rebranding Lollicup Brand Look & Feel.
Brand guidelines, In-store graphics, Packaging, Advertisement, Marketing collaterals and Digital asset creation
