Determined to make the best traditional Korean food and liquor to serve in their beautiful Korean ceramics, Kwangjuyo established the Hwayo Distillery with two of the most highly respected Master Distillers in Korea; Chanyoung Park and Hoyoung Kim. After multiple attempts to formulate the most exceptional spirit to properly represent “Korean Liquor”, HWAYO was created – the perfect liquor for perfect Korean food.
Role: on-boarding Hwayo soju in US market, including lable design, advertisement, marketing collateral and promotional graphics.
